Today’s slow housing
market requires home
sellers to make
their homes more
appealing to
potential buyers.
REALTORs are
frequently forced to
advise sellers that
a price adjustment
is needed, in an
effort to make their
home more
competitive. These
“adjustments”
generally start with
a decrease of
$10,000.00 off the
asking price and
then continue going
down until the house
sells or the
homeowner decides
they can’t go any
lower and will wait
it out. Many REALTORs feel that price adjustments are the best way to move a house when it has been sitting for a period of time. If homeowner wants to sell their house quickly and for as much equity as possible while avoiding a price adjustment they need to stop thinking of their house as their home but as a product. The home owner needs to look at their surroundings with an objective and critical eye and try to visualize how potential buyers will see their home. • Will others see the master bedroom with the king size bed that barely allows enough standing room as cozy or cramped? • Will others LOVE the chartreuse painted walls in the kitchen as much as they do? • What about those pink flamingos in the front yard? Will that say home sweet home to someone else? Potential buyers want to see themselves living in the space and need to connect to what they see. Of course, someone with the same appreciation for pink flamingo’s might happen by their house, but is that a chance that a seller would want to take with one of their biggest investments? Home sellers can hire a professional home stager or stage the property on their own by highlighting a home special features and minimizing the flaws to create an impressive and inviting space. Home Staging is different then interior decorating in that home staging strives to appeal to a wide range of potential buyers and not specific styles and tastes. Home staging uses design principles to draw attention to special features of your house and make less desirable features work. “While there may be an initial cost to make these changes it will be far less then a price adjustment on your property
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